The care we all need. The conversation we rarely have.
Intimate care is part of everyday life. Talking about it should feel just as natural.
Our Story
There are parts of our routines we talk about freely—and others we keep to ourselves. Intimate care often falls into the second category.
BADDIE exists to open that conversation. We believe caring for your body should feel ordinary, personal, and free from embarrassment. From busy mornings to period days, workouts, and travel, our focus is care that fits into real life.
We're starting with intimate and period wipes, with a broader vision for everyday personal care. Because your needs change from moment to moment, and your care should keep up.
Our Mission
To make specialized intimate care a natural part of everyday life—for women and men—through practical products, clear information, and open conversation.
Care for your everyday moments
Our first collection brings together three products for different personal-care needs:
Women's Intimate Wipes
For everyday external intimate freshening, at home or on the go.
Period Wipes
For external freshening during your period, wherever the day takes you.
Men's Intimate Wipes
For everyday external intimate freshening, from busy days to post-workout plans.
Each has its own place in your routine. Explore the product pages for ingredients, directions, and details to help you choose.
What we stand for
Care without shame
Bodies are normal. Periods are normal. Personal care deserves a conversation without judgment.
Care for women and men
Different needs deserve attention, with room for everyone in the conversation.
Clarity you can use
We believe you should understand what a product is, what's in it, and how to use it.
Real-life practicality
Care should fit your day, whether you're at home, at work, at the gym, or away for the weekend.
Meet the woman behind BADDIE
Dr. Ola Abouzaid | Owner & CEO
Behind BADDIE is a clear vision: to give intimate care a more open, everyday place in our lives. Dr. Ola Abouzaid, our owner and CEO, leads that vision, shaping a brand that speaks simply, welcomes women and men, and keeps real personal-care needs at the center of the conversation.
Let's make care part of the conversation.
Explore intimate care for your everyday moments.